Tuesday, January 31, 2012

Legend FC Steps Game Up with ESPN Distribution Deal

Legend FC is making swift moves on the Chinese MMA front. Only 7 shows in, Legend has continually taken steps toward mainstreaming mixed martial arts in China. Last year the promotion secured a home in the City of Dreams mega casino-resort in Macau, and started a special training and development program, partnering with Xian Physical Education University and US-based Team Quest. Now, Legend has booked an exclusive distribution and syndication agreement with ESPN.

Read the official press release:


ESPN and Legend to bring the best of Asia-Pacific MMA to a global audience.

Hong Kong, 30 January 2012 (Monday) – Legend Fighting Championship (Legend) today announced the signing of an exclusive distribution and syndication agreement with ESPN International (ESPN). Under the terms of the agreement, ESPN will serve as the sole distribution agent of all Legend broadcast content in Asia, Oceania, the Indian sub-continent, Europe, the Middle East and Africa.“Since our first tournament in January 2010, Legend has been bringing the best of Asia-Pacific MMA to a large and growing television audience. This agreement with ESPN will give our broadcast efforts a big boost, and we look forward to working with them,” said Chris Pollak, Legend co-founder and managing director.Already available to viewers in ten countries throughout the Asia-Pacific and North America, the ESPN agreement will enable Legend to expand its broadcast footprint in both existing and new markets.“Legend's combination of a roster filled with elite fighters from the Asia-Pacific region with high-quality production values makes us excited to work with them to continue to develop their audience around the world,” said Mike Walter, vice president of programming, ESPN International.Legend’s next tournament – Legend 7 – is slated for February 11 at City of Dreams, Macau’s premier integrated resort and entertainment destination. More details about Legend’s 2012 event calendar, including broadcast details, will be announced after the Chinese New Year holiday period. For more information, please visit www.legendfc.com.

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